From apparel e-commerce
to e-commerce business delivering the appeal of food.

Why did you join Tomizawa Shouten ?

I have worked for several companies in the apparel industry, primarily focusing on our own e-commerce operations

Having lived in Machida during my student days, TomizawaShoutenwas already a familiar presence to me.
TomizawaShouten's speed of decision-making and the degree of autonomy they give employees, I felt that it was an environment where I could broaden my scope of challenges and grow rapidly, so I decided to join the company.

The work I am currently doing

Currently, as the store manager of our online store (B2C), I am responsible for the overall operation and management of the online shop

Our online store functions like an "online version of our physical store," handling all aspects of business operations, from strategic planning and product listing to SEO, AI citation countermeasures, user analysis, and KPI/KGI management

The team consists of approximately seven members, each with their own assigned roles and responsibilities

• Promotional measures (email newsletters, LINE messaging, website improvements)
• Site direction and external collaborations
• Data analysis and aggregation
• UI/UX improvement

We are working on these things in collaboration with the members

We often review sales and access data, discuss as a team, and adjust our strategy on the spot. We
maintain a good work-life balance, using the first half of the week for situation analysis and meetings, and the second half for implementing measures and understanding the market.

The interesting aspects of this job

The appeal of this job lies in continuously making optimal decisions amidst change

E-commerce rarely proceeds according to plan, and the situation changes daily.
Therefore, it is necessary to make decisions on a case-by-case basis, taking into account the numbers and market trends.

One of the challenges I initially encountered upon joining the company was the high degree of individual reliance on specific individuals.
Decision-making criteria were often dependent on individuals, making it difficult to describe the operations as reproducible.

Therefore, we worked to quantify and visualize our operations and create a system that allows for data-driven decision-making.
By having common metrics, the entire team can now discuss things from the same perspective, and I feel that the precision of our operations has also improved.

Furthermore, in management, I believe it's important not to simply relay information, but to understand the background myself, accept it, and then break it down and share it in a way that makes sense to me

Currently, I operate with a focus on data rather than intuition, while still maintaining a balance where I am responsible for the final decision-making

Things that feel typical of Tomizawa Shouten

Our company has members with diverse backgrounds, and each of them has their own strengths

The e-commerce team, in particular, has many members who work meticulously and pay attention to detail, and information sharing is very active.
Everyone works with a high level of awareness in a calm and composed atmosphere.

Another characteristic is the speed of decision-making and the ability to respond flexibly to change.
On the other hand, there are many situations where employees need to interpret the top management's intentions themselves and act accordingly, so it is an environment that demands initiative.

Things I want to try in the future

Going forward, I aim to become a person who can provide value not only in the e-commerce field but throughout the entire organization

We aim to play a role that contributes to the overall growth of the business by connecting multiple areas such as products, stores, and promotions, rather than simply operating an e-commerce site