~Pouch-type sales exceed 200% year-on-year due to matcha boom and inbound demand~

Tomizawa Shouten Co., Ltd., one of Japan's largest specialty stores for confectionery and baking ingredients and equipment, founded 106 years ago, will begin releasing a 30g can of "Matcha Powder" made with 100% Uji matcha from Kyoto Prefecture, starting in September 2025. This product, carefully selected by a tea master from a 200-year-old tea shop, features a rich flavor and color with reduced bitterness. It is a high-quality matcha that is delicious when brewed with a tea whisk and can be used in a wide range of confectionery applications.

With the recent matcha boom as a backdrop, sales of pouch-type products have grown by approximately 200% compared to the previous year. In response to growing demand for "tinned" products, especially as gifts from overseas travelers, a new package that combines shelf life and a luxurious feel has been introduced.

[For inbound tourists] Tomizawa Shouten launches "30g canned matcha powder" from Uji, Kyoto | Press release from Tomizawa Shouten Co., Ltd.