Shouten Co., Ltd., one of Japan's largest specialty stores for confectionery and baking ingredients and equipment, founded 106 years ago , will be holding a commemorative campaign at its directly managed stores nationwide and official online shop to coincide with "Delicious Flour Day" on September 23rd.

Popular flours will be offered at 10% off at the directly managed stores and official online shop. Additionally, the official online shop will be running a campaign to give away flour-related items. This project aims to enable those who enjoy baking bread and sweets to experience the charms of flour even more.