January 27, 2026

Tomizawa Shouten Co., Ltd., one of Japan's largest specialty stores for confectionery and baking ingredients and equipment, which was founded 106 years ago, has introduced the AI marketing solution "awoo AI" to the recipe content of the BtoC online shop operated by the company
The aim of this initiative is to evolve recipes from "information to search for" to "an experience that leads to the next dish you want to make and new ideas."